Other reasons consumers preferred to pay by cards included:
Consumers were also asked when is paying with a card better than a smartphone and a business meal was ranked as the number one social situation. Other reasons included:
An overwhelming majority (80 percent) of smartphone users say cards can be improved and ranked the features that were most important:
“Looking at these results, consumers feel more comfortable paying with their cards because they are accepted everywhere and can be much more convenient in various payment scenarios,” said Thiago Olson, co-founder and CEO of Stratos, Inc. “We predict by the end of 2015, connected “all in one digital cards” like Stratos Card combined with paying with smartphones will be the preferred in store payment method for consumers. By 2016, we predict to see more in-store mobile payment volume made using connected devices and wearables than payment directly via phone. Although, mobile wallets like Apple Pay will continue to experience growth in places like grocery stores and big box, in social and business situations, we predict connected all in one cards like Stratos Card to be the preferred form of payment.”
This survey was conducted online within the United States by research firm AYTM - Ask Your Target Market among 400 smartphone owners ages 24 - 50 on November 11, 2014 amongst a panel of over 20 million people. AYTM has been used by companies like Adobe, NutriSystem, NBC, Intuit, and Samsung. The research from AYTM has been covered in media outlets such as the BBC, The Huffington Post, Mashable, AdWeek, TIME, USA Today, eMarketer, CNN Radio, and TechCrunch. The data is reported at 95% confidence level with a margin of error of + or - 4.9%.
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